An energy drink, simplified until it stopped
Three ingredients. One of them is fruit.
No sweeteners. No "natural flavors." No vitamin alphabet. Sparkling water, fruit we squeezed, and caffeine brewed out of tea leaves. The end of the label.
- Carbonated water the bubbles
- Squeezed grapefruit the flavor, all of it
- Caffeine from tea 200 mg, the point
squeezed grapefruit
caffeine from tea
What we left out
The energy aisle is a chemistry set. We quit the chemistry.
Every can in the cooler is sweet because something in a lab made it sweet. Ours is exactly as sweet as the fruit we squeezed into it, about three grams of sugar, all of it grown on a tree.
- Sucralose
- Aspartame
- Stevia
- Monk fruit
- Erythritol
- Added sugar
- "Natural flavors"
- Preservatives
The whole label, actual size
Most brands hope you never read this box. It's our entire ad.
200 mg of caffeine in the tall can, two strong coffees' worth, brewed from tea leaves instead of synthesized in a factory. The milligrams go on the front of the can in type you can read across the room.
Nutrition Facts
INGREDIENTS: CARBONATED WATER, GRAPEFRUIT JUICE, CAFFEINE (FROM TEA).
CONTAINS 15% JUICE.
First three flavors
One fruit per can. Named after the fruit.
squeezed grapefruit
caffeine from tea
Grapefruit
Bright and a little bitter, on purpose. The flagship.
15% juicesqueezed lemon + lime
caffeine from tea
Lemon + Lime
Sharp, clean, zero apologies.
13% juicesqueezed blood orange
caffeine from tea
Blood Orange
Deep, dark citrus. The pretty one.
16% juiceTwo sizes
The shift, or the nudge. Same three ingredients.
The 16 oz tall carries 200 mg for the long haul. The 8 oz mini carries 100 mg, a single strong coffee's worth, for afternoons that still want to end with sleep.
squeezed grapefruit
caffeine from tea
The Tall16 fl oz · 200 mg
The Mini8 fl oz · 100 mg
squeezed grapefruit
caffeine from tea
l-theanine
squeezed blood orange
caffeine from tea
l-theanine
The Calm line
Same three ingredients. Plus one, for the calm.
CALM adds 200 mg of L-theanine, the amino acid in green tea that smooths caffeine into steady, no-jitters focus. It's the one addition that earns its spot on the label, and it gets its own can so the original stays at three.
200 mg caffeine + 200 mg L-theanineUs vs. the cooler
Count the ingredients. We'll wait.
A typical "clean" energy drink
Carbonated water, juice blend from concentrate, natural flavors, citric acid, sodium citrate, potassium citrate, magnesium citrate, ascorbic acid, calcium pantothenate, biotin, pyridoxine hydrochloride, methylcobalamin, sweetener of the month, caffeine, L-theanine.
Energy Fruit
Carbonated water.
Squeezed fruit.
Caffeine from tea.
Founding batch
First cans pour in Phoenix.
The founding batch will be small, numbered, and offered to this list first. Join and vote on which flavor gets made first.
No spam. One email when cans exist, one when they're cold.
You're in. Cans first, emails rarely.